case study

We had a retention crisis...
But couldn’t touch the product.

So we dug into user behavior instead — and dropped churn 80% in just a few months.

See the four behavioral patterns that turned confused trial users into raving customers

My StoryPro had incredible adoption rates.
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Over 100 users in year one, aiming for 500 more.
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But behind the scenes?
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The product was...complicated

Onboarding was overwhelming. Many users were logging in once and never coming back.

We couldn’t fix the tech. So we got curious about behavior instead.

What we found changed everything:

We could increase retention without touching the features. It all came down to the first five interactions. And building the foundation for trust — before asking for commitment.

The users who stayed all did one thing differently in their first 48 hours.

Inside this case study:

  • The 5:1 emotional banking rule that rebuilt trust at every touchpoint
  • Why the 48-hour window makes or breaks retention (and how to win it)
  • The behavioral patterns that predict who will churn vs. who will stay for months

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See how we made retention predictable.

Get the complete case study and behavioral framework that cut churn 80% — without changing a single feature or spending on ads.

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